🎧 Pancakesbrah Has No Idea What Crypto Is
Round Table Recap: April 26th, 2023
Russian DeFi
May 19, 2023
Meet Michael (@pancakesbrah), a former music industry professional turned crypto enthusiast. His unconventional journey led him to manage musicians, travel the world, and ultimately gain recognition through his Twitter account.
In this Twitter Space, Michael talks about his experiences, his views on music NFTs, his viral Twitter strategy, and the future plans of IDEXio, the company he now works for.
You can listen to the full audio here.
Keep reading for the key takeaways 🍿👇️
Panel
Cohosts:
Garlam @GarlamWON
Michael @pancakesbrah
Introduction
Michael was in the music industry for most of his career.
He dropped out of university at 18 to manage musicians and traveled with them, doing all their digital marketing and management.
Following this, he started a PR marketing firm for independent labels nationwide.
When he was 26, he signed artists to publishing deals and lost his passion for the music industry.
With crypto, he bought the top in 2017/18 before losing motivation due to losses.
He then traveled the world for 2 years.
Michael then made his Twitter as a joke, then got retweeted by Cobe and other big CT players.
Michael says he never intended to work in the space at all and isn't at all tech-savvy.
He says he spent his time shitcoining and praying he would regain gains.
Following this, he did marketing for different crypto projects and networked at various conferences.
He says he was down to his last $600 and was hired by IDEXio to do their BD and growth.
He has been with IDEX for almost a year now.
Michael says he is not a trader and is just holding out.
Michael does say he pulled a rare card with Parallel, which he sold for $50k.
🎧️ Michael pulls a super rare card in the Parallel Drop 👇️
Are there legs to music NFTs?
Michael says there isn't quite enough utility there yet.
He believes royalty payments will play a big part in paying musicians in crypto.
He mentions how Spotify and Apple are working on ways to pay musicians in microtransactions.
The current process is monthly payments and having to jump through various hoops.
Michael says fans can source their favorite artist, selling portions of royalties as NFTs and being paid to shill artists.
Investors can make and fund artists they believe have potential, essentially tokenizing an artist to an extent.
Michael mentions how his mid-long-term plan is to move back to music eventually and will possibly link it back to crypto.
🎧️ Michael talks about his views on music NFTs 👇️
How do you shitpost?
Michael explains how his Twitter mantra started posting drunk and developing a crazy shitposting persona.
He explains how his original idea was to develop FB pages back in the day. He describes how FB has a huge crypto following, which only a few know about.
He says most of these individuals do not know much about crypto and instead are the biggest degens.
He says the @Pancakesbruh came across because of the development of PancakeSwap, and the bruh is related to the inverse bruh CT meme.
Michael says the best way to grow accounts is to post and tweet constantly.
He mentions that it does not have to be relevant info; instead, you must try and create a persona to an extent.
Michael explains how people, especially in crypto, do not want to follow brands but instead, personalized accounts that shitpost and treat everyone equally.
🎧️ The process behind crafting the perfect crypto humor 👇️
What changed for IDEX.io?
Michael says IDEX has been around long and is an OG who has done well with their treasury.
IDEX has stuck around through multiple bear markets.
He says they are a spot dex who has now pivoted into a perp dex.
They bought on Michael to bring the socials back into the profound CT discourse.
He says reminding people about IDEX has grown the account and bought people's eyes.
Michael states that non-shitposting IDEX that did not make many replies to doing the opposite has created millions of impressions over a couple thousand a month.
Furthermore, over the course of months, IDEX has been better positioned to launch products.
🎧️ What changed for IDEX after Michael joined 👇️
What else worked for you?
Michael explains how a lot of his traction came through multiple timeline tweets.
He further mentions how the insaneness of CT bought out a different side of him.
Michael says that the conferences aided him in building a solid network and foundation where people communicate with him constantly if needed.
Furthermore, Michael says being involved in group chats is more about building a community and making acquaintances with people who understand the space and can put you in the right positions.
🎧️ Getting alpha from crypto group chats 👇️
What's coming up for IDEX?
Michael explains that IDEX has a huge plan for moving to an L2 for their perps dex.
The goal is to be more efficient, have the UI of Binance futures, and have self-custody of your funds.
There has yet to be a DEX that provides that opportunity in terms of security, so IDEX is building that.
Michael also says that he launched a podcast where they have big guests coming up too.